Apps

Apps

App is short for application and in fact is very simply a software application but is one that is specifically designed to function and run on a mobile device or through an internet cloud configuration. Business software apps can now accomplish a wide range of desirable functions. Apps now offer truly integrated digital options not only allowing the business owner remote control over business operating information but also enabling fast response marketing and the ability to encourage customers to interact directly with the services provided.

Web apps will provide online functionality and integrate fully to back office systems and even phone systems. Social apps enable commercial organisations to connect with their customers where their customers are; online and on social media. This communication can be integrated with CRM (Customer Relationship Management) systems to provide a powerful customer contact platform.

Customer interactive apps such as the Domino Pizza Tracker App which lets you track the status of your order from the minute it is placed through to delivery to your doorstep can really give you an edge in the marketplace and set you apart from the competition. The mobile consumer is truly mobile and has a vast source of information at his or her fingertips and businesses need to keep up with their requirements in the new digital world or lose out.

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